Zaeden debuts as a singer-songwriter with TERE BINA
ZAEDEN TRANFORMS FROM A DJ TO A SINGER-SONGWRITER WITH HIS DEBUT TRACK ‘TERE BINA’ WITH VYRL ORIGINALS
Mumbai: VYRL Originals brings to you fresh vibrant music with the extremely talented young artist Zaeden with his first single ‘tere bina’ as a singer songwriter featuring the gorgeous Amyra Dastur.
With a catchy whistle tune, groovy beats and an unforgettable hook line, ‘tere bina’ is the cutest love song of the season. The hummable track is easy on the ears and has an appeasing romantic melody beautifully written by Kunaal Vermaa. The song gives you a hope that you can find that someone special in a lonely phase of your life and go head over heels and make your life complete and full of love.
The video directed by Disha Rampal is depicted the by moments that your share and cherish with your lover and how the memories string up the perfect portrait of life. It is a story that’s knit with loads of love, laughter, care and is bound to put a smile on your face with its sweet nothings.
VYRL Originals is a platform that is dedicated to building the category and culture of non-film music in India. Today, the label has over 18 exclusive artists in their roster and has worked with many more non-exclusive artists growing the original music and non-film category in India.
Speaking about the overall association, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, shares, “Zaeden is a young and an extremely talented artist. His versatility and passion for music has bought him a long way with his fans being are an integral part of his journey. We are happy to welcome him to our VYRL Originals family and are excited to be a part of his new beginnings in building an amazing career in mainstream non-film music. ‘tere bina’ is a wonderful track and a great way to introduce him as a singer songwriter that will appeal not only to his loyal fanbase but also to a much broader audience”
Speaking about his debut track and association with VYRL Originals, Zaeden shares ““I've waited for almost a year for "tere bina" to release. The entire process of going back to my roots to explore my capabilities as a singer songwriter was both exciting and challenging and since this is the first song after my major shift to this new feat in my life, this song is special for me and I love all the positive response we've been getting. I hear people humming and singing the song already and that’s the best feeling for me as an artist. I'm extremely excited to partner with VYRL Originals for this journey and thank everyone for giving me and my song so much love. Onto the next one””
VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talent in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist